Konami — the Japanese gaming company responsible for the full-body motion-sensitive dance game Dance Dance Revolution, has partnered with elementary, middle, and high schools across West Virginia to help prevent and reverse child obesity.
With the cooperation of the West Virginia Public Employees Insurance Agency, Konami has been initiating and maintaining several programs over the past five years, in line with First Lady Michelle Obama’s “Let’s Move” campaign. According to Clara Baum of Konami, only West Virginia and Hawaii currently enjoy these programs.
Dance Dance Revolution is a rhythm game invented in Japan, where the player had to dance to pop tunes while keeping in time to the moving arrows sliding across a screen. It was cool, fun, and did not feel like real exercise, so many children were immediately taken with the game.
The best DDR dancers from schools all across the state will compete against each other for the honor of being West Virginia’s DDR Champions. The final dance-off will be on July 27, 2011 at the Embassy Suites in Charleston, as one of the major activities of the Childhood Obesity Summit. The top prizes include close to $2,500 in college scholarship funds.